Fish Get Hooked Up Trying To Get a Piece of Tail
It’s developed for new generation soft plastics!

The New Slurp Jig from Northland Fishing TackleSlurp!® Jig
BarbWire® Bait-Holding Collar 

BEMIDJI, MN – Today’s high-tech soft plastics haven’t had an official jig head to mate with … until now. The distinctive new jig from Northland Fishing Tackle® — the world’s largest producer of jigs — was designed expressly for casting and pitching soft plastics & biodegradable baits and keeping them securely in place cast after cast, fish after fish. The new first mate is called … the SLURP!® JIG

The SLURP!® JIG is hand sculpted with a lifelike minnow head developed to mimic one of game fish’s most desired forage … a live baitfish minnow. It is designed with a premium Mustad® UltraPoint™ hook that yields unmatched hooking performance and features a unique “double-barb” BarbWire™ keeper that securely grips and holds plastics firmly like super glue.

Northland Tackle Slurp Jig package

“The SLURP!® JIG! is the most lifelike looking head ever designed for soft plastic grubs, shads, and minnows,” says TEAM NORTHLAND® Pro Bass Angler Dean Capra. “I rig ‘em with a fluke or jerk shad and swim it in the upper half of the water column for suspended and schooling smallmouth and largemouth bass. It is also extremely effective for swimming 4” & 5” grubs. Fish SLURP ‘em up!”

“The SLURP!® JIG! is the answer for rigging all the new generation soft plastics and biodegradable compounds,” says PWT & FLW Walleye Pro Gary Roach. “Traditional jig heads often split the plastic and slide down the shank, but the new SLURP!® JIG! holds them firmly. I have also had some incredible catches just tipping them with live bait minnows such as a shiner, chub, or red tail.”

The SLURP!® JIG! is available in 1/8, 1/4 & 3/8 oz. sizes and in proven colors including true-to-life White Chad, Emerald Shiner, Sunfish, and Sunrise. They are deadly for walleyes, smallmouth bass, largemouth bass, and everything that eat!


Marketing, [email protected] (218) 751-6723

For more information contact Northland Fishing Tackle® Inc., 1001 Naylor Drive SE, Bemidji, MN 56601. The phone is (218) 751-6723

The collection of innovative lures by Northland Fishing Tackle® is designed, tested, and perfected by John Peterson and the TEAM NORTHLAND® Pro-Staff. They manufacture a complete line of jigs, live bait rigs, spinnerbaits, spoons, and soft plastics; including the popular IMPULSE® Soft Plastics, MIMIC MINNOW®, FIRE-BALL® JIG, THUMPER JIG®, BUCK-SHOT® RATTLERS, and many others.

Northland Fishing Tackle® — EST. 1975

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components, and most importantly were catching fish when no other baits were working! The word spread like wildfire, the phone started ringing for Team Northland®… and the Northland Fishing Tackle® brand was in hot demand!

For over 45 years Team Northland® Tackle has been designing, testing, and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, crankbaits, spinnerbaits, and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike, and Muskie.

Northland Fishing Tackle® products are designed by fishermen for the quality-conscious anglers of the new millennium. The entire management team are fishermen who surround themselves with experienced Northwoods fishing guides, veteran charter captains, professional tournament anglers, and the famous Team Northland Pro-Staff! These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the “cutting edge” of the fishing tackle industry.

The Northland Fishing Tackle® Team has some of the best promotional fishermen in the industry such as Brian “Bro” Brosdahl, Jeff “Gussy” Gustafson, Jason Mitchell, Brad Hawthorne, Joel Nelson, and Nick Lindner to showcase our innovative shapes, colors, and designs. Our Pro Staff and professionals spend hundreds of days each year on the water and are the backbone of our organization. Our social media channels reach millions of people across Facebook, Instagram, and YouTube. Our content-rich Northland Fishing Tackle website serves as a home base for new product information and an excellent resource for fishing tips, tricks, and hacks.

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