Our Story

In 1975, a young northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly were catching fish when no other baits were working! The word spread like wild fire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand!

Northland Fishing Tackle

The Passion Behind Every Hook, Line & Sinker

For 40 years now, John and the Northland® Pro-Staff have been designing, testing and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota's finest fishing waters, Northland® is one of the country's leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike and Muskie.

Northland Fishing Tackle® products are designed by fishermen for the quality conscious anglers of the new millennium. The entire management team are fishermen who surround themselves with experienced northwoods fishing guides, veteran charter captains, professional tournament anglers and the famous Team Northland Pro-Staff! These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the "cutting edge" of the fishing tackle industry.

John Peterson - Northland Fishing Tackle

John Peterson

Founder, Northland Fishing Tackle

John has been fishing for over 40 years, and has been active in many of sport fishing tournament and promotions throughout the US and Canada.

He won the prestigious '96 Professional Walleye Trail tournament on Lake of the Woods, and is a six time PWT championship Qualifier. John was a past Muskie, Inc. tournament winner, and top ten finisher on the Minnesota State B.A.S.S. championship.