US: $5 FLAT RATE SHIPPING AND FREE SHIPPING ON ORDERS OVER $75

Made by Fishermen for Fishermen

Northland Fishing Tackle® products are designed by fishermen for the quality conscious anglers of the new millennium. Here are a few top sellers to start with...

DEEP-VEE JIG
DEEP-VEE BUCKTAIL JIG
RUMBLE BUG
RUMBLE SHAD
RUMBLE SHINER
DEEP-VEE JIG

DEEP-VEE JIG

The NEW Keeled “Deep-Vee” design that’s thicker on the top, and thin on the bottom, so the jig tracks straight and falls fast. Deep-Vee Jig is available in four sizes (1/16, 1/8, 1/4, and 3/8 oz). Featuring 12 different fish-catching colors! Each pack contains three (3) Deep-Vee Jigs per card.

  • Features holographic 3D eyes
  • Barb-Wire® Keeper keeps plastics or live bait in place

SHOP NOW


DEEP-VEE BUCKTAIL JIG

DEEP-VEE BUCKTAIL JIG

The NEW Keeled “Deep-Vee” design that’s thicker on the top, and thin on the bottom, so the jig tracks straight and falls fast. Deep-Vee Bucktail Jig is available in four sizes (1/16, 1/8, 1/4, and 3/8 oz). Featuring 12 different fish-catching colors!

  • Life-like bucktail moves and acts like an injured baitfish
  • Features holographic 3D eyes
  • Barb-Wire® Keeper keeps plastics or live bait in place

SHOP NOW


RUMBLE BUG

RUMBLE BUG

The NEW Rumble Bug is made from Premium Balsa through our Heat Compression Molding (HCM) Process. This medium diving crankbait is great for casting or trolling applications.

  • 1.5", 3/16 oz, #8 hook (Dives 4-7 ft)
  • Available in 15 fish catching colors

SHOP NOW


RUMBLE SHAD

RUMBLE SHAD

The NEW Rumble Shad is made from Premium Balsa through our Heat Compression Molding (HCM) Process. This medium diving crankbait with a tight action is great for casting or trolling applications, and is designed to mimic shad, perch, and bluegills.

  • Size #5 - 2 1/4", 3/8 oz, #6 hook (Dives 5-12 ft)
  • Size #7 - 2 3/4", 1/2 oz, #4 hook (Dives 8-16 ft)
  • Size #8 - 3 1/4", 5/8 oz, #3 hook (Dives 14-21 ft)
  • Available in 15 fish catching colors

SHOP NOW


RUMBLE SHINER

RUMBLE SHINER

The NEW Rumble Shiner is made from Premium Balsa through our Heat Compression Molding (HCM) Process. This shallow diving crankbait has a tight action, and is great for casting or trolling applications, and mimics minnows well.

  • Size #7 - 2 3/4", 3/16 oz, #6 hook (Dives 4-6 ft)
  • Size #8 - 3 1/4", 3/8 oz, #4 hook (Dives 5-8 ft)
  • Size #10 - 4", 5/8 oz, #3 hook (Dives 6-10 ft)
  • Available in 15 fish catching colors

SHOP NOW


FISHING IS NOT ABOUT LIFE & DEATH...
IT'S MUCH MORE IMPORTANT.

Here are some Tips & Tricks, along with video tutorials on how to get the most out of your tackle box.

Female fisherman holding up a walleye she caught fishing.

DOCK TALK

Find special events taking place near you such as in store seminars, promotions, tournaments and more!

Brian 'Bro' Brosdahl holding up a walleye he caught fishing a Northland Fishing Tackle crankbait.

HOW-TO VIDEOS

Watch our Team Northland Pros give advice on their favorite Northland Tackle baits and how they fish them in all seasons.

Fisherman holding up a Northland Fishing Tackle Rumble Series Crankbait.

PRESS RELEASES

Check out the latest products and news from Northland Tackle that has you covered for every season.

yellow-shape
NEW!

Team Northland Apparel

  • NORTHLAND® HATS
  • NORTHLAND® WALLEYE LONG SLEEVE T-SHIRT
  • NORTHLAND® WALLEYE T-SHIRT
  • NORTHLAND® LURE LONG SLEEVE T-SHIRT
  • NORTHLAND® LURE LONG T-SHIRT

SHOP NOW

yellow-shape
NEW!

Rumble Bug

Available in 15 Colors

 

  • Premium Balsa Crankbait
  • Dives 4-7 feet
  • Can be cast or trolled
  • Proven fish catcher for summer walleyes

 

SHOP NOW

yellow-shape
NEW!

Deep-Vee Bucktail Jig

Available in 12 colors and 4 sizes

  • Keeled “Deep-Vee” design that’s thicker on the top, and thin on the bottom, so the jig tracks straight and falls fast
  • Life-like bucktail moves and acts like an injured baitfish
  • Features holographic 3D eyes
  • Barb-Wire® Keeper keeps plastics or livebait in place

 

SHOP NOW

yellow-shape
NEW!

Rumble B

Available in 15 Colors and 3 Sizes

  • Three sizes, allow you to cover water 8' to 25' deep
  • Unique swimming lip, causes the water to flow over the bait, creating a rocking motion, unlike any other bait
  • Can be casted or trolled

 

SHOP NOW

#TEAMNORTHLANDTACKLE

(WHEN IN DOUBT... EXAGGERATE)

#TEAMNORTHLANDTACKLE

Post your own photo to our Facebook page or using #TEAMNORTHLANDTACKLE for a chance to be featured on our social media and website!

See what happen on the ice

"Made by Fishermen for Fishermen"

Can’t make it out on the water today? Get inspired by experiences and tips shared by Northland Pro Team members and our community! Have an experience you want to share? Send your story with a photo and you may be featured in our blog!