NEW CRANK-ACTION SOFTBAIT IS DOUBLY DEADLY
NORTHLAND’S IMPULSE® PADDLE SHAD
BLENDS KILLER CRANKBAIT ACTION WITH SOFT-PLASTIC SCENT, FEEL AND VERSATILITY
Bemidji, Minn.—Northland’s new IMPULSE® Paddle Shad raises the bar in soft baits by blending the strike-triggering profile and action of a deep-bodied crankbait with the fatal attraction of a scented soft-plastic.
Created during more than two years of exhaustive research, development and on-the-water testing, the latest addition to the IMPULSE® REACTIONARY BAITS family projects the stout profile of shad, panfish and other burly baitfish. Plus, thanks to its unique body shape, super-size paddle tail and action-amplifying dual tail hinges, the IMPULSE® Paddle Shad throbs, wobbles, swims and shakes just like a hard-fishing shad-style crankbait.
In a victory for versatility, the deadly new softbait works wonders on a variety of Northland jig styles, from the round RZ and other ball-heads to the swimming-style Slurp!® and head-standing Fire-Ball®. While the IMPULSE® Paddle Shad excels with 1/8- and 1/16-ounce jig heads, because of its solid body and unique crankbait design, it isn’t easily overpowered by larger heads. All of which means its presentational options for walleyes, bass and other predators are limited only by your imagination.
To further entice solid strikes and encourage fish to hang on tight, the succulent soft bait is laced with the scent and flavor of Northland’s trademarked IMPULSE® Instinctual Attractant, which features a baked-in MicroPlankton formula fish can’t resist. In rigorous laboratory testing, IMPULSE® was scientifically proven 143 percent more effective than competitive brands.
Northland’s designers didn’t stop there. They produced the new IMPULSE® Paddle Shad in 3- and 3.5-inch sizes, in a palette of eight time-tested “crankbait” colors never before seen on a soft-plastic lure.
Sizes Suggested Retail Strike-Triggering Crankbait Action
3 inches $4.49 per 4-count bag Soft-Plastic Body Feels Alive
3.5 inches IMPULSE® Instinctual Attractant
Versatile Performer On All Jig Styles
Proven Crankbait Color Patterns
Blue, Brown Crawdad, Firetiger, Fluorescent, Chartreuse, Hot Steel, Perch, Purpledescent, Silver