Don’t be caught up the creek without a Paddle Minnow

churns through the water with throbbing tail action


Bemidji, Minn. – Sometimes, fish prefer subtle, do-nothing presentations, especially when they’re fussy. At other times, the wilder and more exaggerated your tactics, the better they produce. In between lay average or usual conditions when moderate lure characteristics tend to work best. That’s why you carry an assortment of lures and soft baits in your tackle box, experiment on a daily bass, and let fish reaction tell you which is best.

When it comes to soft baits, paddle tails fit the bill for most day-to-day conditions. That’s because their tails throb enticingly, even with straight, do-nothing retrieves. And they wobble on the drop when as your jig descends toward the bottom. They basically do all the work for you throughout every inch of your retrieve, which is why they’re so popular with both fish and fishermen.

IMPULSE® PADDLE MINNOW is the ultimate swimbait!” says Team Northland® Category Manager Eric Naig. “It is designed with a sleek 3” minnow profile, and sports a pulsating PaddleTail™ that kicks, wiggles, and wobbles to mimic the frantic swimming action of a panicked or distressed baitfish. They are molded from soft scent dispersing plastic for natural swimming action and maximum scent distribution, all day long.

Craig Peterson with a walleye caught on a Paddle Minnow
Craig Peterson, Pro Staff

“Thread an IMPULSE® PADDLE MINNOW on an RZ Jig®, Eye-Ball® or Slurp!®Jig, and slip it down tight to the head. The barbed collar will lock it in place, no matter how hard you cast, or how many fish bite it. Most anglers use fairly light jigheads of about 1/8- to 1/4-oz. in weight for gentle swimming retrieves, although you can rig it on heavier jigs to fish them nearer to the bottom.”

NORTHLAND’S Soft & Chewy IMPULSE® PADDLE MINNOW is 3-1/2” in length to appeal to a wide range of fish from big crappies to bass and walleyes. The vibrating minnow imitation is super-charged with IMPULSE® Attractant, proven 143% more effective than the leading brand for triggering the fish response. They are packaged 8 per resealable “Zip-Lock” bag and come in 6 realistic baitfish patterns to imitate whatever forage fish that bigger fish are feeding on.

You won’t miss a stroke with NORTHLAND’S throbbing IMPULSE® PADDLE MINNOW. And fish won’t miss an opportunity to thump back.


Marketing, [email protected]

For more information, contact Eric Naig, Northland Fishing Tackle®, 1001 Naylor Drive SE, Bemidji, MN 56601. The phone is (218) 751-6723

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