Introducing New Eye-Candy Plastics (Designed for Walleyes): Minnesota guide Brad Hawthorne and product development dude Sam Larsen break down everything you need to know about Northland’s new Eye Candy plastics, designed specifically for catching walleyes. 


SHOP: Eye-Candy Minnow | Eye-Candy Jig Crawler | Eye-Candy Nightcrawler | All NEW Eye-Candy Soft Plastics


Eye-Candy Minnow


Introducing New Eye Candy Plastics

Eye-Candy Minnow (Pink Silver)


Molded from Northland’s Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material provides stretch, durability and floatation giving it superior action compared to traditional plastics. The Eye-Candy Minnow is available in 2 sizes, 3 inches and 4 inches ready to match the hatch for any situation.


Eye-Candy Jig Crawler


Introducing New Eye Candy Plastics

Eye-Candy Jig Crawler (Natural Core)


Northland’s Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2″ worm body mimics the perfect forage size of a hungry walleye. Combined with Northland’s Super TPE formula that is buoyant and super flexible resulting in a super lifelike action fish can’t resist it. Work this on a Jig, dropshot, or rig to bring more hungry walleyes topside.


Eye-Candy Nightcrawler


Introducing New Eye Candy Plastics

Eye-Candy Nightcrawler (Purple Chartreuse)


Dragging nightcrawlers behind spinner rigs flat out works and Northland’s Eye-Candy Nightcrawler is no exception. Northland’s Super TPE formula’s lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing. Unlike its live counterpart, the Eye-Candy Nightcrawlers durability allows you to catch fish after fish on the same bait.


Eye-Candy Paddle Shad


Introducing New Eye Candy Plastics

Eye-Candy Paddle Shad (Purple Shad)


Northland’s Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the bottom. This shape paired with the lifelike action, floatation, and durability of Northland’s Eye-Candy material makes it the closest thing you can get to live bait!


Eye-Candy Grub


Introducing New Eye Candy Plastics

Eye-Candy Grub (Sunrise)


This isn’t your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland’s New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy Grub they won’t know what hit them.


Northland Fishing Tackle® — EST. 1975

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components, and most importantly were catching fish when no other baits were working! The word spread like wildfire, the phone started ringing for Team Northland®… and the Northland Fishing Tackle® brand was in hot demand!

For over 45 years Team Northland® Tackle has been designing, testing, and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, crankbaits, spinnerbaits, and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike, and Muskie.

Northland Fishing Tackle® products are designed by fishermen for the quality-conscious anglers of the new millennium. The entire management team are fishermen who surround themselves with experienced Northwoods fishing guides, veteran charter captains, professional tournament anglers, and the famous Team Northland Pro-Staff! These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the “cutting edge” of the fishing tackle industry.

The Northland Fishing Tackle® Team has some of the best promotional fishermen in the industry such as Brian “Bro” Brosdahl, Jeff “Gussy” Gustafson, Jason Mitchell, Brad Hawthorne, Joel Nelson, and Nick Lindner to showcase our innovative shapes, colors, and designs. Our Pro Staff and professionals spend hundreds of days each year on the water and are the backbone of our organization. Our social media channels reach millions of people across Facebook, Instagram, and YouTube. Our content-rich Northland Fishing Tackle website serves as a home base for new product information and an excellent resource for fishing tips, tricks, and hacks.


Find more videos like “Introducing New Eye-Candy Plastics” here for more fishing tip videos.


Posted in