Bemidji, Minn.—In 2015 Northland Fishing Tackle celebrates 40 years of creating fish-catching products made by fishermen for fishermen.

The company’s roots trace to a tiny cabin tucked deep in the Northwoods, where enterprising fishing guide John Peterson began pouring jigs and tying tackle for clients back in 1975. His innovative designs quickly earned a reputation for catching fish in the toughest conditions. Demand soared, and Northland was born.

Fueled by Peterson’s passion for fishing, the company enlisted literally hundreds of the sport’s top anglers to help design, test, and perfect its wares. Collectively, Team Northland® generated a perpetual stream of cutting-edge products including jigs, rigs, softbaits, spoons, spinnerbaits, fishing line, terminal tackle, and accessories.

Baptized by fire in the tournament and guiding trenches, the products developed a loyal following among diehard anglers, who appreciated Northland’s commitment to making high-quality tackle at an extremely fair price. Sales continued to skyrocket, and soon the company’s distinctive yellow packaging and “log cabin” displays were commonplace in tackle shops large and small.

Over the years, Northland’s legion of pro staffers, employees, and customers fostered countless refinements and outright breakthroughs in tackle. The list includes a variety of industry home runs ranging from the iconic Fire-Ball® Jig and Buck-Shot® Rattle Spoon to the company’s Baitfish-Image®, Live-Forage®, and Forage Minnow® families. The trend continues stronger than ever today, as Team Northland® pushes the envelope with attractant-laced Impulse® softbaits, optically-brightened UV products, and a host of other advancements.

In recognition of its many contributions to the sport during the past four decades, the Fishing Hall of Fame of Minnesota has named Northland among the companies and individuals to be inducted in 2015.

Such accolades strengthen Northland Fishing Tackle®’s resolve to see founder John Peterson’s dream of providing anglers with fish-catching lures made by fishermen for fishermen flourish for decades to come.

To learn more on Northland Fishing Tackle, and learn how their pro team of anglers use the baits to catch more walleye, crappie, bass, and pike, check out these fishing videos.

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