Panfish beware the WATERBUG boogie

It scurries and hurries like the real deal!



Bemidji, Minn. – We’ve all seen tiny water bugs scurrying across the water’s surface in frenzied bursts of energy and motion. If they look that lively from above, just imagine how tasty they must look like to hungry panfish below!

Bluegill with a Northland Fishing Tackle Impulse Rigged Water Bug in it's mouth.

When it comes to panfish tidbits and tactics, don’t just get the bugs out. Tie a NORTHLAND’S IMPULSE® WATERBUG on the end of your line, and get set for a wild ride.

“The IMPULSE® WATERBUG is one of my favorite lures for putting fish in the frying pan,” says Team Northland® Pro-Staffer Brian ‘Bro’ Brosdahl, a renowned panfish specialist who pursues mega-panfish all year long. “It’s an all-around killer for slab crappies, jumbo perch, white bass, and even bass. Dress it tightly to the head of a 1/32- or 1/16-oz. RZ® Jig, then open your reel and let it sink slowly toward the bottom. The WATERBUG sports a flat, winged profile for a slow, smooth glide on the fall. As it descends, its unique ClubFoot™ leg-kickin’ tails vibrate and swim to trigger voracious strikes. Twitch it to make it dart for added attraction. You gotta see it to believe it.”

Brian 'Bro' Brosdahl holding up a crappie he caught on the Impulse Water Bug.
Brian “Bro” Brosdahl, Pro Staff

The WATERBUG is laced with super-charged IMPULSE® Attractant, infused with a baked-in MircoPlankton™ formula that fish simply can’t resist. In independent laboratory analysis, IMPULSE® Attractant was proven to be 143% more effective than the leading soft bait brand. IMPULSE® Attractant triggers an instinctive “clamping” reaction that causes fish to hang on tight. “Once panfish bite your IMPULSE® WATERBUG,” Bro says, “they simply refuse to let it go.” And it has a 100% retention rate for taste and scent, to ensure long-lasting productivity.”

IMPULSE® WATERBUGS are 1″ in length and come in 6 scrumptious forage colors that excite the bite for all fish that eat bugs, from panfish to tilapia. WATERBUGS are packaged 12 per resealable “Zip-Lock” bag to make sure you never run out in the midst of ravenous feeding action. Their ribbed bodies increase surface area to enhance scent distribution into the surrounding water, and their “Creepin’, Grub-Legged” profiles imitate insects to perfection.

Who says there’s no such thing as the Boogie Man? Tie on a NORTHLAND IMPULSE® WATERBUG, and go scare up some panfish today!


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 For more information, contact Eric Naig, Northland Fishing Tackle®, 1001 Naylor Drive SE, Bemidji, MN 56601. The phone is (218) 751-6723

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