Four hot new colors spill over from the Rumble series to make the Mimic Minnow Shad even more versatile and productive.

BEMIDJI, Minn. (October 13, 2021) ā€“ Since its introduction more than 25 years ago, Northland Fishing Tackleā€™s Mimic Minnow Shad has ranked as the companyā€™s #1 selling lure. That should come as little surprise to the thousands who love it as an all-purpose target for walleyes, crappies, bass, trout, perch and sunfish. Now, the renown swimbait is getting an additional splash of color with four new patterns from the companyā€™s popular Rumble Series of crankbaits.

ā€œThe Mimic Minnow Shad is one of the most versatile and effective soft plastic swimbaits Iā€™ve ever thrown,ā€ said Northland pro-staffer and veteran multi-species fishing guide, Brian ā€œBroā€ Brosdahl. ā€œWith the addition of several popular patterns from the Northland Rumble Series, itā€™s going to be hard to beat up against virtually any water condition, weather change or fish temperament.ā€

Bubblegum Tiger
Sneeze
Wonderbread
Purple Wonder

The new color patterns include Bubblegum Tiger, Wonderbread, Purple Wonder, and Sneeze, all of which have performed exceptionally well with Northlandā€™s Rumble Stick, Rumble Shiner, Rumble Shad and Rumble B crankbait lines. High-visibility colors to be sure, the new additions will provide anglers more options for fishing in a wide variety of conditions ranging from bluebird skies and gin-clear water to heavy cloud cover and murky depths.

Molded from tough but supple soft plastic, the Mimic Minnow Shad features a lifelike "holographic" Baitfish-ImageĀ® body that swims and wiggles to mimic gamefish forage ā€“ soft, chewy minnows. Designed with a "Stand-Up" jig head that allows for bottom jigging, trolling or use as a swimbait both in open water and around weeds, brush and timber, it also sports a MustadĀ® Needle-Point hook and 3-D molded eyes. The bright new patterns are intended to elicit more reaction bites, adding a whole new dimension to the Mimic Minnow Shadā€™s fish-fooling repertoire.

MM3-106

1/8 oz. Bubblegum Tiger (2/card)

$4.99

Add To Cart
MM3-1065

1/8 oz. sneeze (2/card)

$4.99

Add To Cart
MM3-465

1/8 oz. Purple Wonder (2/card)

$4.99

Add To Cart

ā€œI had the opportunity to test out the new color patterns and they scored really well with smallmouth bass and walleye,ā€ revealed Brosdahl. ā€œThey work well when cast and retrieved with a slow roll of the reel handle, pitched and jigged with a bit of a hop, or retrieved so that the stand-up jig head maintains occasional contact with the bottom. They are so effective that thereā€™s really no wrong way to work them. Iā€™ve used Mimiic Minnow Shad to crush slab crappies, perch, bluegill and trout as well.ā€

The four new Mimic Minnow Shad patterns will be available spring 2022 in all five Mimic Minnow Shad sizes (1/32-oz., 1/16-oz., 1/8-oz., Ā¼-oz. and 3/8-oz.). MSRPā€™s range from $4.49 to $5.99 based on lure size. Mimic Minnow Shads come packaged two per card.

MIMIC MINNOW SHAD FEATURES:

  • Multi-species lure catches walleyes, crappie, basss, trout, perch and more
  • Four new color patterns for increased versatility: Bubblegum Tiger, Wonderbread, Purple Wonder and Sneeze
  • New patterns based on proven Rumble Series success
  • Extremely durable soft-plastic body with paddle tail for thumping action
  • MustadĀ® Needle-Point hook and 3-D molded eyes
  • "Stand-Up" jig head allows jigging, trolling or use as a swimbait
  • Available in all five Mimic Minnow Shad sizes: 1/32-oz., 1/16-oz., 1/8-oz., Ā¼-oz. and 3/8-oz..