NorthlandĀ®Ā Introduces New Elite Series Hardbaits with the Pro Sunny B Deep
Expanding bass line-up includes the 2023 BASSMASTER CLASSIC winning SmeltinatorĀ®Ā with seven balsa crankbaits handpicked by Gussy for all depths & conditions, including the upcoming 2024 Classic
BEMIDJI, Minn.Ā (March 20, 2024) ā NorthlandĀ® Fishing Tackle is proud to release their Elite Series Hardbaits this week, the mix including seven shapes and six colors, all handpicked by Jeff āGussyā Gustafson himself. While some are like Northlandās sister brand, Bagley Baits, new Northland Elite Series Hardbaits include new designs, improved components, and out-of-the-package, tournament-ready performance.
NewĀ Northland Elite Series Hardbait ModelsĀ Include:
- Elite Pro Sunny B Deep
- Elite Pro Sunny BĀ
- Sunny B
- Deep Sunny B
- Shallow Sunny B
- Sunny B Twin Spin
- Bang O Lure Twin Spin
ABOUT THE NORTHLAND ELITE PRO SUNNY B DEEP
The new NorthlandĀ ELITE PRO SUNNY B DEEPĀ features all the beneficial characteristics of balsa with a modern body design. Constructed using Northlandās Heat-Compression Molding (HCM) manufacturing process, this lure has all the unique benefits of balsa but with more consistency. Its hand-tuned, deep-diving lip makes it perfect for chasing bass as they transition into (or out of) deeper waters. The PRO SUNNY B DEEP weighs a mere Ā½-ounce and measures only 3 inches long from its balsa nose to tail, making it a particularly appealing cold-water or pressured situation presentation.
āThis crankbait takes the popular Pro Sunny B to new depths of 10 -to 12-feet,ā says Northland Marketing Manager and club tournament bass angler, Charlie Peterson.
Peterson continues: āWith its unique lip design, the new Northland PRO SUNNY B DEEP starts diving the moment you turn the reel handle with a nice, tight action, but in a smaller balsa crankbait profile than most hardbaits available in this depth range. Plus, we added premium #4 Gamakatsu treble hooks to make the bait tournament-ready, right-out-of-the-boxāand six, must-have colors for bass through the seasons.ā
THE CLASSIC CHAMPāS HAND SELECTION
āWhen it comes to cranks, the Bagley Sunny B family has always been a favorite,ā says Gussy. āTheyāve caught fish for a long time. Iāve done well with them up north for smallies, cold-water largemouths in the south, and spotted bass, too.
āAs far as the new Northland PRO SUNNY B DEEP, I think itās going to excel in cold water as fish are transitioning from deep to shallow in spring, besides deeper summer and fall fish. And I think itās going to be a good big bass bait. So Iām definitely going to have a couple tied on for the Classic,ā continues Gussy.
Talking colors, Gussy said he wanted to give bass anglers what heād choose for his own tournament survival kit, rather than a billion different color choices.
āI wanted to give anglers the six colors they really need from south to north whether youāre on a craw, shad, or bluegill bite. Right now, spring in the south, the brown and red craw colors are typical choices, but weāve got some good shad patterns, too, so Iāll have one of each ready on deck.ā
The other thing Gussy likes about the new Ā½-ounce, 3-inch design for cold, spring water temps, is that itās not overbearing and āsort of a finesse crankbait with their smaller profile, compared to a lot of the stuff thatās out there. And the fact itās balsa, it has that classic action and deflects off cover better.ā
Gussy also insisted that Northland offer tournament-quality treble hooks on his six hand-picked new Northland hardbaits.
āUnlike some baits, these cranks are ready to go right out of the package, no messing with split ring pliers and sizing up or downāor to a different brand of hook. The #4 Gamakatsu trebles are super strong, sharp, and good to go. Theyāre tournament ready and should catch every level of angler more bass.ā
Speaking of bait design and components, Gussy says thereās something to be said for the hand-testing and tuning that takes place with every Northland packaged bait.
āWithout getting into a ton of science, Heat Compression Molding (HCM) ensures every Northland hardbait is properly weighted, balanced, and strongāand runs with the right action and wobble for the modelādue to internal components you canāt see on the inside of the balsa and hand-testing. Now you can pick any bait package off a peg and it will run the same. Thatās pretty cool.ā
GUSSYāS CRANKINā GEAR
And just what will Gussy be throwing the new Northland PRO SUNNY B DEEP on?
āStarting with line, I mostly run 12 lb. fluorocarbon for crankbaits, stepping up to 14- or 16 lb. fluoro with a bigger bait like the Pro Sunny B if there are a lot of stumps, timber, or cover around. But for the smaller PRO SUNNY B DEEP, 12 lb. is perfect for pretty much everywhere and you get a lot of action out of it,ā notes Gussy.
āFor rods, I run the G. Loomis IMX-PRO 906 or IMX-PRO 843, depending on crankbait size. A 6:1 Shimano Curado is the perfect gear ratio for all my new Northland cranks. Itās pretty versatile.ā
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