After 35 years of field research into what triggers a fish’s instinctual urge to search out and eat certain forage over another, Team Northland® partnered with a leading Minnesota university to study and develop a new scented soft bait formula that revolved around the Tri-Fecta of Attraction . . . Scent, Color and Action.
The University researched dozens of formulations and hundreds of live fish laoratory taste tests around fishes’ chemo- receptors (fish sense of sight, taste and feel), until the secret scent of IMPULSE® Reactionary Baits was discovered. The flavor burst Instinctual Attractant features a baked-in MicroPlanktonTM formula that was proven head to head in live fish lab- oratory tests to be 143% More Effective than the leading brand! Formulated with all natural products, IMPULSE® Reactionary Baits work to urge a fish’s instinctual desire to bite and hold the fortified baits in it’s mouth longer… allowing anglers to catch more and bigger fish.