Another fishing-first from Northland ā€“ soft plastics ā€œTri-Fectaā€
Scent and flavor-rich IMPULSE REACTIONARY BAITS
make fish bite and hang on . . . and on and on . . .

Bemidji, MN ā€“ If it looks like real fish forage, moves like real fish forage, and smells like real fish forage, itā€™d be silly to call it by any other name: fish forage. If fish sniff it, bite it and hold onto it, weā€™d call that ā€œextraordinary bait.ā€ Now a reality, this advanced new series of remarkable soft plastics travel by the name IMPULSEĀ® REACTIONARY BAITS. Poured with the softest plastic into the most detailed shapes and body parts, then infused with an exclusive scent formula, IMPULSEĀ® boasts a 100-percent eat-and-keep rateā€”fish strike and hang on, so you hook every bite!

Impulse Mayfly
ImpulseĀ® Mayfly
Impulse logo
Impulse TapewormImpulseĀ® Tapeworm
Impulse Mini Smelt
ImpulseĀ® Mini Smelt

ā€œ IMPULSEĀ® REACTIONARY BAITS are an awesome new series of real looking soft plastic baits that truly represent the Tri-Fecta of attracting fish . . . Scent, Color and Action!ā€ exclaims professional angler and TEAM NORTHLANDĀ® Pro-Staff Tony Roach. ā€œI can effortlessly send their lifelike and ultra-sensitive bodies into deadly quivers, making IMPULSEĀ® baits my top choice for ice fishing. Infused with IMPULSEĀ® instinctual attractant, IMPULSEĀ® has instantly become my first choice for virtually every fishing situation when Iā€™m trying to hook Perch, Crappies, Sunfish, Walleyes, and Trout.ā€

In an independent laboratory study, IMPULSEĀ® was 143% more effective than the leading soft plastic brands…period. Fortified with Northlandā€™s top secret attractant, IMPULSEĀ® stirs up powerful cravings in fishā€”they eat ā€˜em and hold onto ā€˜em. Never before has a soft plastic bait combined all three fundamental fish-attracting featuresā€”Scent, Color, and Action ā€“ into one supremely appetizing presentation.

Tony Roach with an ice fishing perch
Tony Roach, Pro Staff

Microplastics are the hottest baits on the ice fishing scene, but only IMPULSEĀ® perfectly blends natural shape, color, action, and scent. Fish see ā€˜em, sniff ā€˜em, bite ā€˜em and hold ā€˜em! With four natural micro invertebrate body shapes, matching the underwater hatch is as easy as opening a pack. Check out the silky swimming IMPULSEĀ® MINI SMELT, mud-digginā€™ IMPULSEĀ® MAYFLY, larva-like ultra-thin, gummy IMPULSEĀ® TAPEWORM. In sealable bags, IMPULSEĀ® REACTIONARY BAITS excite the bite and seal the deal!

Contact:Ā 

Marketing, [email protected]

Ā For more information, contact Northland Fishing TackleĀ® Inc., 1001 Naylor Drive SE, Bemidji, MN 56601. The phone is (218) 751-6723

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