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Northland’s Father’s Day Gift Guide

Northland pro Joel Nelson hand picks gifts that are sure to please dad


Bemidji, MN (June 3, 2022) – According to government statistics, fishing ranks only second to jogging as Americans’ number one recreational pastime. Jogging, can you believe that? Anyway, from weekend anglers to passionate fishing nuts, there are a lot of dads across the country who love to wet a line every chance they get. So, what better than to pick out some great, time-proven fishing products from Northland to put a smile on dad’s face…

Ultimate Panfish Assortment Kit - 64 Piece

The fishing father and well-known guide comments: “Northland and fishing success go hand in hand. Especially for fishing as a family, you can’t go wrong with their products no matter the species you chase. And as a dad myself, I find myself rigging Northland every chance I get to ensure a positive day on the water. To those ends, I’ve selected some items that are sure to please the dad on your list!”


Ultimate Panfish Assortment - 64 Piece Kit (Includes Bonus Hat)


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Ultimate Crappie Assortment - 68 Piece Kit (Includes Bonus Hat)


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Mimic Minnow Kit - 44 Piece (Includes Bonus Hat)


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Northland 64-Piece Panfish Kit

Retail value of $139.99 – available now for $99.99 – the comprehensive 64-piece Northland Panfish Kit contains everything dad and the family need to chase—and catch—slab crappies, bull ‘gills, and perch!

Nelson offers: “After a long winter staring down a hole in the ice, seems like during the beginning of the year there’s always a struggle to find bobbers, jigs, plastics, and everything needed for that early-season and summer panfish bite. Typically, this leads to piece-meal purchases of all the above and last-minute rigging. My advice? Put together a dedicated panfish tackle box and keep it on the ready—and there’s no better way to do that than with the Northland 64-Piece Panfish Kit.”

The Northland Ultimate Panfish Assortment was masterminded by Northland pros with the panfish angler in mind. It features an exclusive line of panfish jigs, accessories and terminal tackle to cover all panfish fishing conditions. Designed for the avid crappie, bluegill, and perch angler, the assortment is sure to turn those sniffers into biters!


Includes 61 pieces of panfish tackle, a 36-inch Northland ruler scale, a pair of line clippers and new adjustable fit Northland hat.

Northland Deep-Vee Jigs

It’s been an incredible season already for Northland Deep-Vee jigs with anglers crushing fish across the Walleye Belt. Whether dressed with a minnow, ‘crawler, or leech, these jigs just perform!

Northland has taken the jighead world by storm with the new Deep-Vee jig, an unusually shaped gem with a giant, pronounced and reflective eye and narrow, hydrodynamic keel design. It also has a wide gap, sticky sharp hook, and perfectly-sized bait keeper. Available in four sizes – 1/16-, 1/8-, 1/4-, and 3/8-ounce – there’s a great option regardless of depth, species, or bait choice. And with over a dozen fish-catching colors to choose from, there’s something for every situation, regardless of water clarity or forage preference.

Deep-Vee Jig - Bubblegum

Available in so many sizes and colors, the Deep-Vee is really a multi-species wonder, perfect for anything from panfish to walleyes and big green and brown bass. However, right now—as you read this (so take heed)—anglers are slaying marble-eyed creatures of all sizes across the Walleye Belt, both on live bait and plastics like Northland Tackle’s Impulse Paddle Minnow and Impulse Smelt Minnow teamed up with the Deep-Vee Jig. From the Missouri River to Lake Erie, Green Bay, the Dakotas to Mille Lacs and Rainy, the Deep-Vee Jig bite has been on fire.


Deep-Vee Jig Assortment - 57 Piece Kit (Includes Bonus Hat)


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Deep-Vee Bucktail Jig Assortment - 39 Piece (Includes Bonus Hat)


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Northland Camo Sun Shirt Blue Camo (XL)


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“What I like about the Deep-Vee Jig,” says Nelson “is they’re a no-nonsense jig that just flat-out performs whether paired with live bait or a plastic. Deep-Vees couldn’t be easier to fish, too. And with that narrow keel design, they just don’t get hung up as often as a standard aspirin-shaped jig. It’s the jig that deserves to be on dad’s gift list. I’d recommend a handful of sizes from the smallest 1/8-ounce for panfish to the 3/8-ounce for deeper water walleyes—and I’d start with a few colors like the natural Walleye and bluish Moonlight for clear waters to Parrot and Bubblegum for stained waters.”


Available three per card with an MSRP of $5.99.

Northland Rumble Bug Crankbait

So much of family fishing comes down to literally searching for “anything that bites.” Along those lines, nothing beats a small crankbait to search out takers whether you’re on a lake, river, or reservoir. It’s about covering water. But not just any crankbait will do. To truly tap a fun, family multispecies bite, the crankbait should be on the smaller side to attract everything from panfish to bass and walleyes.

Enter the Northland Rumble Bug crankbait.  When fish put on their finicky act, it often takes a special treat to turn them on. Northland’s new Rumble Bug, a 4-cm (1.57-inch) is a bite-sized balsa body diving plug with a small profile, tight wiggle, and the ability to pierce lips when cast or trolled around weed lines, hard structure and other cover. It’s also a great bait for the entire family to cast on lighter rod and reel setups. But it’s not just for fun fishing… With its 4- to 7-foot dive curve, the Rumble Bug also a serious walleye trolling weapon when fished around emerging weeds or out deeper presented on leadcore line.

Rumble Bug (Gold Perch)

Manufactured with Northland’s unique (HCM) Heat Compression Molding process with through-wire design, these balsa baits are tough and sure to last a lifetime—barring introduction to northern pike in the fishing vicinity—also a plus for dad. The Rumble Bug comes in 15 original fish-catching artisan patterns, allowing anglers to adjust for water color and clarity, match-the-hatch, or make their offering really stand out from local fodder. Individually hand tuned and tank tested, Rumble Bugs retail for just $9.99 apiece.


Rumble Bug Assortment -12 Piece (Includes Bonus Hat)


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Northland Yellow/Red Throwback Hat


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Northland Bucket Hat


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Nelson notes: “The thing I like about the Rumble Bug is it’s easy to fish in a lot of locations. You can troll them along weedlines, and given their snack-sized profile, you’ll catch just about everything. Plus, they’re easy to cast on lighter gear and great to introduce kids to crankbait fishing. Simply cast out and reel in. It’s that simple!”

Northland Patch Hoodie

Hooded sweatshirts just rock and are perfect for those cooler mornings and evenings. So let dad fly his flag for Northland with this soft, warm, and comfortable Northland Patch Hoodie. A muted blue, it features the Northland logo front-and-center and lets everyone know you’re a serious angler. Available in sizes small through XXL, there’s a size to meet dad body out there…

Nelson laughs, “Dads can never have enough hoodies, right? This one is really high quality and features a cool, retro look. Very comfortable and perfect to slip on for a great family day on the water.”


MSRP: $54.99

Norhtland Patch Hoodie

Northland Red and White Baseball Hat

This hat is sure to become dad’s new “lucky fishing hat”! Whether dad flat-bills it or wears it curved like a Texas-bred relief pitcher, the red and white Northland hat is just plain cool-looking. Fearing a large Northland Fishing Tackle patch, the hat is size-adjustable, comfortable, and sure to please.


MSRP: $24.99

Northland Red/Grey/White Hat

These are just a few ideas to put a smile on dad’s face this Father’s Day! Our hope at Northland is the day is filled with fishing, memories, and good times! Good fishing!


  1. […] The fishing father and well-known guide comments: “Northland and fishing success go hand in hand. Especially for fishing as a family, you can’t go wrong with their products no matter the species you chase. And as a dad myself, I find myself rigging Northland every chance I get to ensure a positive day on the water. To those ends, I’ve selected some items that are sure to please the dad on your list!” READ MORE HERE […]