NEW! Reed-Runner Tandem Willow Spinnerbait

Northland Pro Travis Peterson introduces the latest additions to the Reed-Runner Spinnerbait family, with three brand new fish-catching colors across the line-up, along with a whole new set of double-willow-bladed spinnerbaits. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote…

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Technological Simplicity – Lite-Bite Slip Bobber

Northland Fishing Tackle’s Lite-Bite Slip Bobber and all-new Lite-Bite Weighted Slip Bobber advance fishing’s most basic tool. BEMIDJI, Minn. (July 8, 2021) – Whether you call it a bobber, float, or cork, this ‘bait buoy’ is the most iconic and employed piece of fishing equipment in the world. In its simplest form, a bobber elevates…

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