Rumble Bug Crankbait Is a Bait Fish Canā€™t Resist

  This Rumble Bug crankbait is a bite-sized balsa wood diving plug teams a delicate wiggle with a perfect profile to tempt finicky gamefish of every type. BEMIDJI, Minn. (July 20, 2021) ā€“ When walleye, bass, and jumbo panfish put on their finicky act, it often takes a special treat to turn them on. Enter…

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Northland Tungsten Mud Bug & Gill Getter

Northland’s brand new Tungsten Gill Getter and Tungsten Mud Bug bring proven fish-catching profiles to the tungsten jig market. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components,…

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NEW! Mimic Minnow Colors

We have added four brand new colors to our extremely popular line of Mimic Minnow pre-rigged swimbaits: Wonderbread, Purple Wonder, Sneeze, and Bubblegum Tiger. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were…

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NEW! Northland Buck-Shot Coffin Spoon

Northland’s brand new Buck-Shot Coffin Spoon is a loud-and-proud spoon that calls fish in from a distance and then seals the deal with a subtle tumbling action. It comes in four sizes (1/8, 3/16, 1/4, and 3/8 oz) and twelve fish-catching colors. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs…

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NEW! Northland Rumble B

Brad Hawthorne introduces the Northland Rumble B crankbait, which is available in three sizes and 15 new fish-catching colors. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components,…

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NEW! Northland Bro Bug Spoon

Northland’s brand-new Bro Bug Spoon has a unique, buggy profile and the perfect action for fooling hungry perch, walleye, and whatever else might be lurking under the ice. It comes in three sizes (1/16, 1/8, and 1/4) and twelve fish-catching colors. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and…

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NEW! Northland Rumble Bug

The newest addition to Rumble Series, Northland introduces the snack-size Rumble Bug crankbait. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components, and most importantly were catching fish…

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NEW! Northland 2022 Product Release (Teaser)

Here’s a sneak peek at Northland’s NEW HOTTEST baits for 2022! #TeamNorthlandTackle In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high-quality components, and most importantly were catching fish when…

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Summertime Slip Bobbers with Sara (Trampe Talk)

  Casting out over the smooth mirrored surface of the lake, you watch your bait and bobber sail through the air and plop into the water, causing ripples to cascade over the surface. You flip your bail and wait. Watching in anticipation and awe your bobber slowly dips below the surface, you reel in your…

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NEW! Northland Lite-Bite Bobbers (Made of Balsa)

Northland’s brand new Lite-Bite Bobbers are made of premium balsa wood and come in a number of different shapes and sizes perfect for presenting live bait and plastics for hungry gamefish. In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote…

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