Sounds of the Northwoods
Sounds of theNorthwoods
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Mike Frisch

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Mike Frisch is a fishing educator from Elbow Lake, MN. Mike co-hosts Fishing the Midwest television one of the longest-running, highest-rated fishing TV shows in the Midwest. Frisch is also a co-founder of School of Fish, one of the Midwest's leading fishing education programs. In addition, Mike is also a free-lance writer, writing fishing columns that appear in a wide variety of fishing magazines, outdoor publications, and general circulation newspapers. Operating his Fishin' With Frisch Pro Guide Service, Mike is also one of the Midwest's most respected multi-species fishing guides.

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Sunset over calm lake
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Eric Naig

Vice President Sales & Marketing 

Favorite Northland Bait: RZ Jig tipped with an Impulse Jig Crawler
Years worked at Northland: 6
Favorite species of fish: Walleye
Favorite season to fish: Summer
Who taught you how to fish?: Uncle Arnold, Grandpa Tom
Angling hero: Hank Parker and Al Lindner
Non-angling hero: President Ronald Reagan
Favorite color: Red
Favorite food: Grilled Redfish
Favorite sports team: Bemidji Lumberjacks

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remember: FISHING IS NOT ABOUT LIFE & DEATH... IT'S MUCH MORE IMPORTANT.