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Is It Real Or Is It Live-Forage


New Digital Fish-Photo-Image™ baits fool fish

Northland Fishing Tackle Live Forage Casting Spoon
Fish-Fry Minnow™ Trap

Bemidji, MN. – The scientific concept of “cloning” says it’s possible to borrow the best traits from one animal to create its picture perfect twin. Webster’s Dictionary defines replica as an “exact reproduction or copy, with all the fine details.” Applied to fishing lures, cloning and replicating are revolutionary…and now a reality. Using advanced Digital-Imaging Technology (DIT), Northland® Fishing Tackle can now replicate real live preyfish to perfection. The result is an entirely new category of ultra-realistic lures, known as LIVE-FORAGE™ BAITS. They match-the-baitfish-hatch and mimic a “young-of-the-year” minnow fry to fool even the most elusive and wary ones!

Northland Fishing Tackle Live Forage Minnow Spoon
Live Forage Minnow Spoon

LIVE-FORAGE™ BAITS are designed and hand-sculpted to replicate natural livebait in both looks and motion. These vibrant ReplicaSeries™ “fish-clones” provide a slow, natural wounded baitfish action when jigged or dropped on the freefall. The intricate lifelike features of the custom printed LIVE-FORAGE™ HD Fish-Photo-Image™ patterns on a shimmering “holographic” FlashFoil™ body perfectly mimic baitfish species from Emerald Shiners to immature Perch and Spottail Shiners to tasty young Rainbow Trout. These new baits are available in a wide array of natural baitfish patterns that Perch, Crappies, Walleyes, Bass, Trout, Muskies and all gamefish species prey upon!

Northland Fishing Tackle Live Forage Minnow Jig
Live Forage Minnow Jig

“The LIVE-FORAGE™ BAITS are the culmination of two years of intensive research, design, testing and the use of new Digital-Imaging Technology,” exclaims Pro-Angler and Lure Designer John Peterson. “Due to these incredible technological advances, we are delighted to provide anglers the opportunity to fish this new ReplicaSeries™ of lifelike, natural ‘high definition’ fishing lures. This series of Baitfish-Image™ Minnow Jigs, Spoons, Spinners and Bladebaits are designed to ‘match-the-hatch’ and replicate to perfection the exact shapes, colors and actions that fish prefer to dine on—injured baitfish minnows! In 35 years of crafting fishing lures, LIVE-FORAGE™ is the most significant breakthrough I’ve ever seen.”

Northland Fishing Tackle John Peterson
John Peterson
Northland Fishing Tackle

In the coming months, look for exciting announcements trumpeting Northland® Fishing Tackle’s emerging lineup of LIVE-FORAGE™ BAITS. Next generation breakthrough technology lures include the FISH-FRY MINNOW™ JIG, FISH-FRY MINNOW™ SPOON, FISH-FRY MINNOW TRAP, and the classy MOXIE MINNOW. Is it real, or is it LIVE-FORAGE™?

For more information and a 2010 catalog, contact Northland Fishing Tackle® Inc., 1001 Naylor Drive SE, Bemidji, MN 56601. Phone is (218) 751-6723 or email us at

The collection of innovative lures by Northland Fishing Tackle® is designed, tested and perfected by John Peterson and the legendary TEAM NORTHLAND™ Pro Staff. They are an authority on fresh-water fishing and manufacture a complete line of jigs, live bait rigs, spinnerbaits and spoons; including the legendary JUNGLE JIG®, BUCK-SHOT® RATTLERS, JAW-BREAKER® SPOON, SLURPIES® Soft Plastics, and many others.

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